Now Adidas is also entering the Modest Fashion market by introducing its swimwear for Muslimas.
The multi-piece collection includes swimming costumes that offer protection from neck to ankle, the company says. It also features thumbholes in the sleeves for an optimised fit, it said. The Adidas swim collection is available in three different colour options – black, aqua blue and burgundy – and in a range of sizes from 2XS to 2XL.
Adidas rival Nike was quicker and already launched Modest Fashion swimwear two years ago. Modest fashion refers to fashion that covers parts of the body that are considered intimate.