Barcelona: Alimentaria promotes Halal products


Mihas 2021 Banner lang - Barcelona: Alimentaria promotes Halal products
Fair Alimentaria
Photo: Alimentaria

Around 175 companies will offer this type of food in diverse sectors of the exhibition.

In keeping with the new consumer trends and in view of the business opportunities for visiting companies, Alimentaria 2018 is reinforcing the presence of halal food at the fair, extending the offer devoted to this segment of products provided by more than 175 exhibitors and incorporating different workshops and showcookings geared towards this nutritional pattern, which is gaining popularity in all cultures, regardless of religious beliefs.

Thus, as a result of the cooperation agreement between Alimentaria and Expo Halal Spain, about 25 domestic and international companies will exhibit their products at Expo Halal Alimentaria, an exclusive 500 m² area located in Hall 3 of Fira de Barcelona’s Gran Via venue. Apart from this area, approximately 150 companies taking part in Alimentaria’s exhibitions, such as Intercarn and Multiplefoods, will also have halal products on their stands, including Dulcesol, Europastry, Industrias Cárnicas Viñals and Mercabarna, among many others.

In addition to the exhibition, halal food will be the main feature of the 2nd International Halal Congress, an important activity programme set to be attended by experts in this market, who will discuss aspects such as quality and safety in halal certification, the sector’s economic potential, the growing interest in the modern distribution of this kind of food and the new production and marketing trends. The confirmed speakers include H.E. Abdulla Al Maeeni, CEO of the Emirates Authority for Standardization and Metrology (ESMA) in the United Arab Emirates, one of the main global certification bodies for these types of products, Shelina Zahra Janmohamed, Vice-President of Ogilvy Noor, who will provide her knowledge of marketing with regard to how to target Muslim consumers, and Shazia Saleem, an expert in gastronomic product innovation and the founder of ieat Foods, a halal firm preparing ready meals.

For Javier Albarracín, promoter of these activities and director of Barcelona Halal Services, “there is an increasing demand for these types of products among non-Muslim consumers who are seeking an organic, gourmet and healthier diet, without additional hormones or additives. The halal certification is now a guarantee of the product’s quality and traceability.”

Halal products currently account for 16% of the worldwide consumption of food and drinks, with an annual turnover of over 530,000 million euros, according to data provided by the SGS consultancy firm. Of the above, more than 32,000 million euros correspond to the European market. In addition, the Muslim population is expected to reach 2,200 million by 2030, 25% of the total number of people in the world.