Germany: Aldi Süd launches own-brand halal sausages


Mihas 2021 Banner lang - Germany: Aldi Süd launches own-brand halal sausages
Photo: Rachel Clark / Unsplash

German food retailer Aldi Süd tests halal beef sausages and turkish sucuk sausage.

A big promise. “100 % Halal” is written on the tin label of the beef sausages that Aldi Süd under the own brand “Delisia” has been selling since the beginning of January this year. Since October 2019, the discounter has also been testing the Turkish sucuk sausage from the german manufacturer brand Yayla.

While German food retailers like Edeka, Rewe, Lidl and Real have been competing for Muslim consumers with halal products for years, Aldi Süd entered the Halal market late. Why now? “With this offer we are reacting to the needs of our customers in the regions in which we conduct the test,” Aldi Süd spokeswoman Carolin Kunsleben told HALAL-WELT. They would closely monitor customer demand and then decide whether to include the products in the standard range. It would also be possible to offer other halal products.

Aldi Süd Halal Rindswürstchen Delisia 225x300 - Germany: Aldi Süd launches own-brand halal sausages
Halal beef sausages from Aldi Süd. (Photo: Kemal Calik)

Both the halal beef sausages and the sucuk from the company Yayla are produced by the Zur-Mühlen Group (ZMG). The group is owned by Tönnies, the largest meat producer in Germany. “The Zur-Mühlen Group has been supplying us reliably with meat and sausage products for years,” reports Kunsleben. “That is why we have decided to meet the increasing demand for Halal products through a halal-certified company that is familiar to us”. ZMG has its own supply of raw materials. “This guarantees us a high degree of product safety, continuous transparency and security of supply in all process steps”, explains the spokeswoman.

The Zur Mühlen Group is controlled by the German certifier Halal Europe from Aachen. “This company works according to international Halal standards, which allow controlled stunning,” says Kunsleben. In other words: slaughtering is carried out exclusively with stunning. The certifier would also check all halal certificates of all ZMG meat suppliers. In addition, the German and European animal welfare regulations prescribed by the legislation would apply. “These will be considered without exception.”

Aldi Süd: All raw materials are subject to halal certification

According to which religious criteria does Halal Europe check the compliance with halal guidelines in the production process and does the company use recognized global halal standards such as Jakim (Malaysia), MUI (Indonesia) or SMIIC (Halal standard of the Islamic countries in the OIC)? “As a founding member of the international World Halal Council, Halal-Europe works according to the standards set there”, explains Kunsleben. Members of the World Halal Council are about 25 globally active certifiers, including Halal Europe and Gimdes from Turkey. The larger certifier council with far more members, however, is the World Halal Food Council.

How does the German discounter ensure the quality and halal standards of its halal products? “All raw materials are subjected to halal certification before they are used in production,” says the spokesperson. This would include spices, starter cultures, casings and all other ingredients. Furthermore, additives and auxiliary materials are halal-certified in order not to endanger the halal status.