Malaysia: Halal hub for Asia

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Faridah Mohd Ali, HDC. (Photo: Kemal Calik)
Faridah Mohammed Ali, HDC. (Photo: Kemal Calik)

Malaysia is an important base for the global halal market. The Southeast Asian state connects all participants with a Halal ecosystem.

“23 percent of the world’s population is Muslim,” said Faridah Mohammed Ali, Senior Manager Branding & Promotion, Halal Industry Development Corporation (HDC), at a press conference in Petaling Jaya, Malaysia. The agency is responsible for the development of the national halal industry. By 2030, this figure will rise to 27 percent. This leads to a growing demand for halal products. For example, in the emerging economies of Indonesia, Pakistan, India and Bangladesh, there are already 700 million consumers.

Australia is currently the world’s largest supplier of halal meat. The country has the most halal slaughterhouses. The Malaysian religious authority Jakim therefore opened an office there. Malaysia exports processed food and beverages, palm oil ingredients, cosmetics, personal care and pharmaceuticals. Brazil the largest producer of halal poultry.

Gateway to the global halal markets

For Malaysia, halal is an important growth engine for the domestic economy. In order to make the most of it, the country has built a sustainable Halal ecosystem. It connects government, industry and consumers. This system includes 15 Halal parks across the country and employee training. The country sees itself as a gateway to the halal markets in the Indian continent (Pakistan, Bangladesh, India) and in the region of Southeast Asia (Malaysia, Indonesia) and East Asia (China, Japan, South Korea).

The British supermarket chain Tesco is already operating successfully in the country. “It was started in Malaysia in 2001 and currently operates more than 56 hypermarkets,” said Faridah Mohammed Ali. The discounter uses Malaysian certificates for its products. Nestlé Malaysia is currently the largest halal food producer within the Nestlé group. The company exports the products to more than 50 countries.

Participation in the trip was supported by Matrade.