ITB Asia is this year launching a newly dedicated Muslim Travel Hub and Pavilion to host panel discussions.
Muslim travellers will spend $157 billion by 2020, driven by millennial travellers and the top outbound market remains Saudi Arabian, which will grow 17% over the next three years alone, to reach $27.9 billion.
The Halal regulations also apply in the air. We have asked selected airlines whether they offer Halal food on board and in the lounges. Question marks remain.